Organisational Culture Essay - 1359 Words

The Intel Corporation produces microprocessors that are used in computers. It has a market share of over 75% and has been praised for its highly innovative culture. Do you think that an innovative culture can be relied on to guarantee the future success of a business? Justify your answer with reference to Intel and/or other organisations you know. (40 marks) An organisation’s culture refers to ‘the way we do things around here’ and is determined by the values, attitudes and beliefs of the people who work within it. As such, culture will undoubtedly influence the success of a business. In particular, it can be argued that an innovative culture can lead to business success because it enables companies to share ideas more freely and†¦show more content†¦BMW use a similar culture where everyone is expected to help find solutions. They have a network of committed associates with few hierarchical barriers, allowing every employee to voice their opinion. This culture has allowed BMW to promote new products and get the product just right through thousands of brainstorming sessions. These examples show how innovation can lead to success in technological industries. Innovative culture can be relied on to guarantee the future success of a business, as the external environment is constantly changing. This can be linked to Charles Handy’s theory of ‘discontinuous change’ which means that in the future change is constant, and therefore an innovative culture would most likely guarantee a business success. Being highly innovative would mean that managers would have to be flexible and react to the constantly changing external environment, therefore adopting an innovative culture would mean businesses would have to come up with ideas and strategies for the future in order for the business to remain competitive and successful. Innovative culture should equip firms with the ability to cope better with change. For example Intel’s strategy of diversification where they use tactics such as job swapping and controlled employee role changes to increaseShow MoreRelatedOrganizational Culture And Organisational Culture1063 Words   |  5 PagesOrganisational Culture Organisational Culture is defined as what the employees perceive and how this perception creates a pattern of beliefs, values and, expectations. Organisational culture differs from organizational climate. Climate refers to more temporary attitudes, feelings and perceptions of individuals (Schneider, 1990). 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