Critically assess the proposition that it is essential to distinguish Essay - 1

Critically assess the proposition that it is essential to distinguish between refugees and other migrants - Essay Example In other words, democracy was introduced after the French Revolution that modified the monopolistic perspective of reign. Moreover, globalization completely altered the concept of geographical locations, and people began to migrate from one country to another for a better living standard. It was observed that Western countries confronted a higher percentage of migrants from eastern part of the globe, such as, Asia, Africa, etc. One of the significant factors of such migration has been the developed region of Western world, which forced Asians and Africans to migrate from their homeland, in order to earn a higher amount, as well as, enjoy other facilities that are not even available in eastern region of the world yet. Until 19th century, immigrants were not categorized, and all used to enjoy the same benefits and confront similar issues; however, in recent century, steps have been taken to differentiate migrants into different categories, such as immigrants, asylum-seekers, refugees, etc. In specific, this paper will discuss and analyze such proposition relation to the distinction between refugees and o ther migrants. In other words, individuals coming after forced migration and other immigrants will be discussed and compared in this paper, in order to decide whether their distinction is essential or useless. In broader terms, refugees can be considered none other than migrants; however, it is essential to distinguish them from other categories due to a number of factors. In terms of definition, race, religious, political, and social reasons have been associated with well-founded fear related to self-persecution that is expressed by an individual, and referred as a refugee. Moreover, such individual is always outside his homeland and shows fear on outcomes that may occur after his arrival in the home country. In this regard,

The Crucible by Arthur Miller Essay Example for Free

The Crucible by Arthur Miller Essay Arthur Miller set his play The Crucible in the town of Salem, Massachusetts, in the year 1692. The story revolves around a farmer John Proctor and his community, devastated by allegations of witchcraft. The play begins with a group of young girls being discovered to have been dancing in the forest. Fearing the consequences of what they did, the girls begin to lie about their actions. When one of the girls falls ill, accusation of witchery becomes their escape from suspicion. This coincidence only helps exceed the villagers beliefs of supernatural possession. Abigail Williams, the prime motivator behind these series of events, takes this opportunity to accuse Elizabeth, the wife of John Proctor, of practicing witchcraft. In so doing, she hopes to be able not only to effect vengeance on Proctor, who had earlier rejected her after an affair, but to regain him by eliminating her competition. Lies build upon lies as the chain of events escalates and results in many deaths. When John Proctor tries to save his wife and friends, he is forced to question his own values and beliefs and is made to choose between the purity of his name and the value of his life. Miller saw in history a parallel sequence of events: a mass hysteria that gripped people and destroyed the social fabric of their community. The cruel persecution of minorities and the interference of the state in the individuals conscience became the key concerns of Millers criticism of this peoples actions and beliefs. Miller relates the actions of the people in 1692 to present day by stating that when one rises above the villainy displayed, one can only pity them all, just as we shall be pitied someday. Miller portrays these Puritans as a selfish group of people who can claim witchery upon their neighbor or someone with whom theyre disputing for the simple purpose of self-benefit, without even feeling any hint of remorse about it. Their creed was a snobbish sort who carried about an air of innate resistance. They forbade anything having to do with any sort of enjoyment, and in the instance of vacationing from work, they found themselves concentrating harder upon prayer. As Miller makes plain in his explanatory notes to the play, even though the belief in witchcraft was widespread throughout the Christian world, New World Puritanism was much harsher than Old World Protestantism because of the Puritans trials in the  wilderness. The disasters that they endured, coupled with their strict theology, led to persecutions, including the Salem witch-hunts. In 1692, Salem was a small but expanding community of Puritan settlers, founded about forty years earlier in the spirit of building a New Jerusalem. Strict discipline, self-denial and a uniting religion characterized the life in the still hostile environment, where Satan was thought to live close by in the untouched wilderness. Between 1676 and 1692, Massachusetts had undergone major political, economic and social change. As Miller states, It was, however, an autocracy by consent, for they were united from top to bottom by a commonly held ideology whose perpetuation was the reason and justification for all their sufferings. Fights with the Indians and the French had emptied the treasury; poverty and land shortage became widespread, and with the social problems morality declined. This destabilized and demoralized situation indicated, according to the Puritan interpretation, that God had turned his face away from his chosen people and that Satan was reaching out for power. The fear of Gods wrath, evoked and nourished in fierce Puritan sermons, intensified the search for dark forces, which were blamed with the entire weight of peoples frustrations. So their self-denial, their purposefulness, their suspicion of all vain pursuits, their hard-handed justice, were altogether perfect instruments for the conquest of this space so agonistic to man. The theme of hypocrisy comes into play when Reverend Parris questions Abigail about her actions in the woods. She denies any unlawful activity, including anything involving the act of witchcraft. Her duplicity is shown when she speaks to John Proctor and tells him what actually happened when not minutes earlier, she had lied to her uncle about that exact subject. The theme of guilt is associated mainly with John Proctors actions. He committed adultery, and is now in repentance for his irreverent actions. His wife, suspecting disloyalty, questioned Proctor of any misconduct. He admitted to his wife of his transgression, and even though had been exceedingly apologetic since, there was still suspicion amid his wifes scrutiny. As he bade Abigail to cease persisting in seeking his affection, he felt guilt for the fault he had previously committed. The theme of authority is subjected  in an argument between Reverend Parris and John Proctor. Parris feels insulted by Proctors charges towards him. He feels he should have authority among the community, when he knows there is a party against him and all authority. For example, he demands the deed to his house as a mark of confidence that he cannot be put out whenever some majority feels the whim, and many believe asking ownership of the building is like asking to own the meetinghouse itself. The theme of hysteria, continued throughout the play, takes place as the community reacts to the girls accusations. The frenzy begins as people automatically associate any happenings, mysterious or not, with witchcraft. If one is accused, they are unavoidably marked. Their name blackened by the selfish accusations of ruthless teenagers. Hysteria is a main theme developed throughout the play. The girls accusations sent a panic among the citizens of Salem within moments. People started thinking differently; questioning others in suspicion, and undoubtedly speculating whether the most unlikely people were involved in witchcraft. For example, Miller states of Goody Nurse: As for Rebecca Nurse herself, the general opinion of her character was so high that to explain how anyone dared cry her out for a which and more, how adults could bring themselves to lay hands on her we must look to the fields and boundaries of that time. When speaking of Mr. Putnams accusations against people for motives such as land, deeds, or pure covetousness, Miller states that Putnam cries witch upon someone for those simple reasons without feeling any shame or guilt when they are punished for their fictitious accusations. It is Edward and Jonathan who signed the first complaint against Rebecca; and Thomas Putnams little daughter was the one wh o fell into a fit at the hearing and pointed to Rebecca as her attacker. In conclusion, as the act ends, the four themes, hypocrisy, guilt, authority and hysteria are tied together as the girls are questioned and begin to cry out. They find their escape by accusing others of the precise things they had been engaging in. The hysteria continues as fear arises throughout the community, and more people, innocent or not, are accused of witchcraft.

A Student Looks at Two Websites on Lasik Surgery (laser surgery) :: Sell Websites Buy Web Sites

A Student Looks at Two Websites on Lasik Surgery (laser surgery) Today there are so many choices in life and a person who wears glasses or contacts might decide to eliminate the need for such medical devices. Lasik (Laser assisted in situ keratomileusis), the most commonly performed type of laser surgery, is an effective treatment that can correct many vision problems by reshaping the cornea. Life without glasses or contact lenses would be easier and more enjoyable for any human being. But can a person’s vision get worse after the procedure? To be free from doubts and questions most people can turn to the Internet to search for needed information. The Internet is growing and is one of the most effective ways for businesses to advertise their products and services to customers. Everywhere one turns it is .com, .gov, .edu, .org, there are many choices. Web sites offer information on topics but they all have limits. Most Web pages on the Lasik topic are directed to the doctor’s office and there are thousands of these advertising sites. One site offers video information from doctors and other professionals. Another home page offers information and personal questions to ask the doctors. It’s very obvious that one Web page alone does not have enough information for the researcher. Two good sites that offer wonderful information on Lasik are www.fda.gov/cdrh/lasik/, www.lasikinstitute.org/. The U.S. Food and Drug Administration through the Department of Health and Human Services has a very informative page www.fda.gov/cdrh/lasik/. Many different links on this page can give a person easy ways to access and understand unbiased information. The first impression about this Web site is the co-ordinate between the title, the links, the graphics and the colors that are used. The title is big enough to get people’s attention and direct them to what they are looking for, not like some web sites which do not have well-balanced compositions. There are no bloated graphics on this site or scaling image problems. The text is not dense but well written with readable font size. The terms used are simple and professional with a provided glossary. An obvious distinction of this site from others is it seems to be very truthful when it shows all the risks that people could face after the surgery. Examples are losing vision, developing debilitating visual symptoms, and patients being under or over treated.

Madness and Insanity in Shakespeares Hamlet - Both a Sane and Insane Hamlet :: GCSE Coursework Shakespeare Hamlet

Sane or Insane Hamlet: Support for both Positions Shakespeare's tragic hero, Hamlet, and his sanity can arguably be discussed. Many portions of the play supports his loss of control in his actions, while other parts uphold his ability of dramatic art. The issue can be discussed both ways and altogether provide significant support to either theory. There are indications from Hamlet throughout the play of his mind's well being. Hamlet's antic disposition may have caused him in certain times that he is in a roleplay. Hamlet has mood swings as his mood changes abruptly throughout the play. Hamlet appears to act mad when he hears of his father's murder. At the time he speaks wild and whirling words:Why, right; you are I' the right; And so, without more circumstance at all, I hold it fit that we shake hands and part... [Act I, scene V, lines 127-134]. It seems as if there are two Hamlets in the play, one that is sensitive and an ideal prince, and the insane barbaric Hamlet who from an outburst of passion and rage slays Polonius with no feeling of remorse, Thou wretched, rash, intruding fool, farewell! / I took thee for thy better. Take thy fortune;/ Thou find'st to be too busy is some danger.- [Act III. scene IV, lines 31-33] and then talks about lugging his guts into another room. After Hamlet kills Polonius he will not tell anyone where the body is. Instead he assumes his ironic matter which others take it as madness. Not where he eats, but where he is eaten. / A certain convocation of political w orms a e'en at him. [Act IV, scene III, lines 20-21] If your messenger find him not there, seek him I' th' other place yourself. But, indeed, if you find him not within this month, you shall nose him as you go up the stairs into the lobby. [Act IV, scene iii, lines 33-36]. Hamlet's behavior throughout the play, especially towards Ophelia is inconsistent. He jumps into Ophelia's grave, and fights with Laertes in her grave. He professes I loved Ophelia. Forty thousand brothers/Could not, with all their quantity of love,/ Make up my sum [Act V, scene I, lines 250-253], during the fight with Laertes in Ophelia's grave, but he tells her that he never loved her, when she returns his letters and gifts, while she was still alive. Hamlet subtly hints his awareness of his dissolving sanity as he tells Laertes that he killed Polonius in a fit of madness [Act V, scene II, lines 236-250]

Exploring Marketing with Delta Airlines as a Case Study Essay

Tedlow, Richard S. believes that the history of consumer product marketing in the United States can be divided into three phrases.1 The history of marketing will aid us in understanding the business world today and is thus useful in this essay to explore this in brief before embarking on studying Delta Airlines as a case study to approach the topic of marketing, in the context of the U.S Airline Industry. Phrase 1 is that of fragmentation and this is purely due to logistics reasons, rather than the result of any marketing strategy. This results in transportation of bulky goods from one region to another being relatively expensive and for a consumer product to achieve national distribution, a favorable ratio of weight and bulk to value is required. This phrase happened before the 1880s and the market size is restricted due to a lack of information, and it is characterized by a high margin and low volume. The second phrase of unification is the rise of mass marketing, with high volume and a low margin, which is the direct opposite of the first phrase of fragmentation. The development of this phrase is possible due to firstly, the development of the railroad and the telegraph and secondly, innovations in manufacturing technology. All the above innovations led to a more effective transportation and communication network that lowered the cost of mass marketing products by significant perce ntages. There is a rise of standardization with advances in manufacturing technology, and it is now possible to produce in great volumes and also, in small packages. Phrase Two occurred in the period 1880s to 1950s, and during this period, brand marketing and management grew in importance. Manufacturers attempt to transform the name of his product into a kind of supername Ââ€" a brand.2 The products of this phrase not only aimed at national distribution, but also strived to attract all consumers using a single brand or product, that will be regarded as ‘standardÂ’. 1 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 19 2 Richard S. Tedlow, New and improved : the story of mass marketing in America (New York: Basic Books, 1990), p. 14 The third phrase is that of segmentation. The innovations that led to this phrase after the 1950s is made possible by radio and television advertising. There were also major changes in America culture that influenced consumer demand. Commercial advertising through television showed that certain programs appealed to certain classes of viewers. This meant that the opportunities for segmenting markets, that is, concentrating the selling appeal on one particular group of potential customers who might be defined by their age, income, and education ( known as demographics) or by their lifestyle ( known as psychographics) were greatly enhanced. 3 There is a rise in image advertising in this phrase, for example, Coca-Cola had always been “the symbol of the standard bearer of changeless, ageless Americana”.4 Commericals were no longer about characteristics of the products, but of the people portrayed as using them, and this led to the development of the “Pepsi Generation” for example. All this saw the breakdown of the whole American mass market developed in Phrase Two to spilt into numerous product categories from necessity items to up-market consumer-durables. Segmentation also occurs at the retail level. This phrase is characterized by high volume and value pricing. The key developments of the railway, telegraph, production technologies and television advertising, are external to corporations, but yet they manage to capitalize on them and turn opportunities into profits. This is how market segmentation evolved. Marketers are sensitive to changing times and they capitalize on opportunities and turn the situation around to a positive one, in terms of fulfilling the companyÂ’s objectives. This is the second proposition put up by Tedlow, that of “entrepreneurial vision”, of which risk-takers need to make investments and turn their visions into reality. 5 3 Robert D Buzzell and Jean-Louis Lecocq, “Polaroid France (S.A.),” in Steven H. Star, Nancy J. Davis, Christopher H. Lovelock and Benson P. Shapiro, editors, Problems in Marketing, (New York:McGrawHill, 1977), pp. 191-213 4 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 18 5 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 21 Another important proposition put up by Tedlow is that of “managing change”. Consumer tastes and the external environment are constantly changing. Corporations have to be flexible and adapt quickly to the unstable environment facing them. Competition can come from other corporations in terms of either trying to beat the firstmover with the same strategy, or trying to change the rules.5 Tedlow proposes a fourth phrase of marketing and this is due to information technology. “Inventory, is the price of the lack of information; and the information revolution is lowering that price in the factory, in the distribution system, and at the point of sale.”6 This is the stage of “micromarketing”, which is hyper-segmentation, of possibly every customer as a component of a segment of one. Supply is able to increase due to information technology, but, at the same time, demand for micromarketing is increasing. Consumers are becoming more and more demanding and they expect to get what they want, thus there is a rise in customization. Consumer choices will increase and it is every marketerÂ’s hope to sell any potential customer precisely what they want and to ensure they get maximum satisfaction. It is no longer necessary to convince consumers to purchase the standardized products that the factory has made. However, disadvantages of micromarketing must be noted. The latter may result in an overflux of choices and consumers become confused, as differences diminish. There is also the problem of shelf space or that of the limitations of distribution. Scarce resource in the form of shelf space has to be allocated by the retailers, and thus products canÂ’t just keep increasing. I will now turn my attention to the U.S Airline industry, where marketing is a framework for airline decision-making. During the period 1979 to 1983, the deepest world recession created many problems in the U.S Airline industry. Among these were rapid expansion of fuel prices, which increased the operating costs of airlines. Slot restrictions caused by the walk-out of air traffic controllers in August 1981 also posted a problem. The U.S recession resulted in a general weakness in air traffic and yields. This 6 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 27 is an indicator that the external environment that airlines are operating in, is thoroughly unstable. Economic upturns and downturns are expected. When the Airline Deregulation Act was passed in the United States on October 1978, the airline industry is faced with overcapacity and fare wars, and it is impossible to maintain yields. But, lessons have been learnt since the last world recession for the U.S airlines. One New York analyst comments that “I have never seen an industry so well prepared for a recession.” Airlines now are sensitive to the capacity cycle and even though the industry has a number of new aircraft on the way, there are no excessive commitments for new capacity. A lot of flexibility is built into the aircraft deals and airlines have older, fully depreciated aircraft that they can either hold on to or retire, in the face of overcapacity. There are now two new weapons open to the North American majors that they did not possess in the last downturn. The first is that of the regional jet that revived the regional airline industry, and is a potential new market. The second is the low-cost airline-within-airline operations, such as Delta Express and US AirwaysÂ’ new MetroJet. The majors are able to compete with Southwest, who can ride out a recession well because of its dedication to keeping costs down and knowing its markets well.7 Delta Express, the airline-within an airline, launched in 1996, was started not only to protect the mainline carrier from increasing low-fares competition in America but also to prove to Wall Street that Delta management can be innovative and progressive as well. The Just Plane Cookies, shaped to resemble aircraft, became the signature of Delta Express. Delta Express offers lower salaries than those at the mainline, but it is launched to motivate DeltaÂ’s employees once again, after the trust factor has been broken, with the 7.5 program as an attempt to cut costs drastically during the last industry downturn. Some 65% of Delta departures from Orlando are now delta Express flights and the market is so important to Delta Express that the carrier now occupies the whole wing of a terminal at Orlando Airport. Delta Express releases the creative skills of their people and this boosts employeesÂ’ morale. Innovations are created this way as the management is able to respond immediately. The key to making Delta Express work is to define the boundaries 7 “US majors aim to break the cycle,” Airline Business, January 1999, p. 52 so that the customer differentiates between their product and that of the mainline. Delta Express operates a point-to-point service that is not part of the mainlineÂ’s network. Delta Express gains leverage from being able to offer Delta Skymiles frequent flier points. About 70% of the customer mix is leisure and Delta Express has since moved from three fares to six fares and better yield management. They introduced seasonal fares, and they constantly reassess processes to keep costs down. Keeping costs down as an airline that is a business unit of a major carrier remains a serious challenge. However, the advance seat reservation facility that Delta Express offers is a useful advantage over both MetroJet and SouthWest, but the most obvious success of Delta Express is the way it has helped revived the spirit of Delta. 8 Even though the industry remains intensely competitive now, major carriers has a route system well suited to their individual strengths, and fewer carriers are on the verge of bankruptcy, unlike the financial crisis that we saw in the 1980s and early 1990s. “All carriers are using much stronger yield management systems which allow them to offer discounts without giving away their product through ruinous price wars”, says Raymond Neidl, an analyst at ING Barrings in New York.9 The problem of ticket discounting that led to great uncertainty in airlinesÂ’ revenue forecasts as a result of deregulation, is no longer a big problem now, as a result of stronger yield management systems. With a better outlook for traffic, the prospect of low rates of capacity growth in the near future and a manageable level of new aircraft deliveries, there seems to be better times ahead. 10 Successful airlines are market-oriented airlines, who are well-led with the topmanagement setting a clear, sound and long-term strategy. The potential available markets are identified and which market segments to exploit are decided, and the whole of the corporate resources are devoted to meeting the product needs of those identified market segments. This is the application of the marketing theory. But, first of all, what is marketing? “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” 11 There is a need to differentiate 8 “Express Yourself,” Airline Business, February 1999, pp. 56-57 9 “US majors aim to break the cycle,” Airline Business, January 1999, p. 51 10 Chris Tarry, “ Time to Break the Cycle,” Airline Business, June 2000, p.94 11 U.K. Institute of Marketing, quoted in Wilmhurst (1978), p. 1 between consumer and industrial marketing. The former consists of items of a relatively low unit price and there is usually not much contact between the consumer and the producer. The latter is characterized by smaller number of buyers and unit prices are high higher and there is direct contacts between the producer and the buyer. What is being market-oriented? Marketing investigation is done to gain a thorough knowledge of the market segments that the airline is interested in going into, and areas of unsatisfie d consumersÂ’ wants and needs will surface. An airline may also consider going into a market segment where consumersÂ’ wants and needs are satisfied less than their expectations. A collection of competitorÂ’s actions is important also in this initial stage of the application of marketing theory to real-life corporations. Next, a firm needs to define its marketing strategy and this starts off with the firmÂ’s objectives, that include both corporate and social ones. The corporate mission is then established which defines the broad area of activity of which the corporation is concerned. The corporation then needs to adopt a marketing plan, that consists of what consumers want and need, competitorsÂ’ actions, the strengths and weaknesses of the corporation and the opportunities and threats posed by the external environment. Marketing communication is important to secure sales of products in particular markets and also to promote the corporate image of the firm in question. At the many stages of marketing, a corporation must make a choice between deploying its own resources or hiring services. The internal organization is important and thus the appropriate corporate management structure must be established and also the application of appropriate personnel recruitment and training policies. The external organization will consist of others not in the corporation, in the role of marketing, such as services of consultants in market research. The marketing mix is the combination of the four controllable variables, of product, price, place, promotion (the four Ps) that an organization creates to satisfy its target market. Airlines need to offer a range of products such that they are better placed due to the probability of a downturn in some markets being counter-balanced by upswings in other markets. An important reason for product and market diversification is due to “synergy”. “It is the term used to describe a situation where a firm producing several products is able to do so more effectively than a set of firms with each firm concentrating on a single item.” 12 Most airlines pursue the total market strategy, that is the attempt to provide services for significant parts of the business, leisure and freight segments. Even though this strategy gives great opportunities to airlines, there is the problem of designing products which meet the conflicting requirements of the different segments. The business market segment requires a wide route network with good interconnections and a high flight frequency, and thus costly products. High seat accessibility is required as well, but high prices are charged for this segment, due to the relative price elasticity of demand. The leisure market, on the other hand, competes based on prices and this results in price instability and very low yields, and leisure demand will only peak during only a few times a year. Its products can be offered comparatively cheaply though. However, the leisure market is potentially the largest segment of the total airline market, and its longterm prospects are better than that of the business segment. As for the freight market, an all-freight airline should concentrate on large and bulky items that are too large to fit into the lower holds of even wide-bodied passenger aircraft. Overnight delivery of urgent parcels by Federal Express, has also proved to be highly successful and passenger airlines canÂ’t compete since the proportion of their flying is done in the daytime. Frequent Flier Program(FFP) as an Airline Marketing Strategy The starting point of a successful FFP is to lay down the airlineÂ’s aims and structure first. The main goal will most likely be to increase seat sales through generating repeat business among loyal customers or attracting new customers. The FFP database can be a source of marketing information and it can be used as an additional source of revenue through the trade of FFP points with associated partners. There is also the opportunity for consumers to differentiate products in a world filled with too many consumer choices, as in TedlowÂ’s fourth marketing phrase. The program needs to be accessed regularly to adapt to constantly changing market conditions and redeveloped if necessary. Airlines should not focus too narrowly on one particular objective and risk damaging the whole scheme. Thus, they should work 12 Stephen Shaw, Airline Marketing and Management, (Malabar : Krieger , 1988, c1985), p.16 across all their strategic aims. Every department needs to recognize the loyalty program as a key marketing tool and internal support need to be won. The FFP also needs market acceptance and thus the program structure needs to meet the expectations of the consumer, who looks to the awards and service benefits. Flexibility is important in the unstable economy, as in TedlowÂ’s proposition of “managing change”. Delta has long introduced a non-expiring policy for its miles, and Air France was the first European major to adapt this change after being influenced by its alliance with Delta. Customer service is also very important in FFP programs and quality management needs to remain under strict airline control. The elite program catering for the customer segment of frequent high-yield travellers, enable the airlines to keep their best customers. “A successful FFP must be one that is based on clear strategic goals, and that achieves a balance between them supported by an attractive program structure benchmarked against best global practice.” 13 For example, Delta has started a strategic alliance with Aeromexico, Air France and Korean Air. They call themselves “Skyteam”. The agreement outlines the formation of an enhanced marketing relationship among the carriers. SkyTeam airlines have a reciprocal frequent flyer program, extensive codesharing network and the best growth potential of any global alliance. SkyTeam With four airlines now working together to continually improve customer benefits, SkyTeam compares very favorably. SkyTeam is the first alliance built around customer needs and is currently one of the world’s top three global airline alliances. SkyTeam has strong hubs in key markets where 80 percent of the world’s traffic flies. Passengers will continue to enjoy the benefits of their home airlines while traveling on any SkyTeam airline, with more choices of flights and departure times, plus all frequent flyer program and lounge benefits. SkyTeam offers customers worldwide access, improved choice and convenience, consistent service and the ability to be recognized and rewarded for their loyalty. Immediate benefits include reciprocal frequent flyer programs, worldwide lounge access, 13 Ravindra Bhagwanani, “ Keeping the high Fliers,” Airline Business, June 2000, p. 93 and the combined network of Aeromexico, Air France, Delta and Korean Air. By yearend, benefits will include priority baggage handling, preferred seating for our elite frequent flyers and other benefits based on our extensive employee training program. Aeromexico has long been recognized as a market leader and the preferred choice in air travel for passengers in the Mexican and Latin American markets. Joining the alliance with like-minded partners allows Aeromexico to expand its international route network and better serve the needs of passengers as they travel on both business and pleasure throughout the world. Air France’s hub at Charles de Gaulle International Airport offers an extensive schedule of connecting flights to points throughout Europe, Africa, Asia and the Middle East. It is the best-positioned hub in Europe for transatlantic passengers traveling beyond a European gateway. In addition, the airport offers great potential for further capacity growth. Delta’s hub at Atlanta Hartsfield International Airport offers passengers more connections than any other airport in the world, with 1,316 daily flights to 126 destinations. Customers have access to a global network of 5,390 flights each day to 356 cities in 57 countries on Delta, Delta Express, Delta Shuttle, the Delta Connection carriers and Delta’s Worldwide Partners. Korean Air’s hub in Seoul is the best Asian hub for SkyTeam, offering service to 78 cities in Asia. Korean Air’s upcoming hub at Seoul’s new Inchon Airport will be the future leading hub in Asia and one of the few major hub airports in the world with room to expand. SkyTeam is a multi-lateral, global alliance among the four airlines. In addition, each carrier will continue to have bilateral relationships with airlines in their respective markets. SkyTeam plan to explore all synergy possibilities. SkyTeam has tremendous potential in the area of cargo. Delta and Air France have already announced a joint agreement, and plan to expand this to a multi-lateral level. This is the fulfilment of the total market strategy mentioned above, and strategic alliances enable a pool of resources together to serve more routes and consumers, especially when SkyTeam is the first alliance built around customer needs. History of Delta Airlines Delta Airlines began modestly, as a crop-dusting outfit in Monroe, Louisiana, in 1928, the first professional crop duster in the nation. Delta was founded by C.E Woolman, who headed the company for 38 years, until his death in 1966. He moved DeltaÂ’s headquarters to Atlanta in the early 1940s and that hub became the heart of its operations and ultimately the course of most of its management. Even though Delta actively opposed deregulation, it entered deregulation with a number of strengths. By growing, it has elbowed its way into the “big five.” Delta has expanded significantly in the Southeast by acquiring Citizens and Southern Airlines in 1953. It expanded north with its acquisition of Northeast in 1972. And in 1986, Delta joined the stampede to merge by acquiring Western Air Lines, hubbed in Salt Lake City. Because Delta paid its workers well and had never laid any off, it enjoyed relatively amicable labour relations and had few union contracts. That enabled it to enjoy high productivity, excellent service, and high worker morale with little turnover. DeltaÂ’s greatest asset of all was its people. While deregulation has brought the industry tremendous labour strife, labour-management relations were goos at DelataÂ’s Atlanta headquarters. In 1986, DeltaÂ’s workers dug into their pockets and bought the company a jet. A job with Delta is security for life, but DeltaÂ’s salary expenditures were high and they were saddled with the largest labour expenditures in the industry. But, Delta has been blessed with profitability, except in 1983, when it made a loss. This loss is because a market survey in 1982 revealed that Delta had acquired a reput ation for being highpriced in the new regulated environment. Hubs The question of hub-and-spoke networks has been a central issue in route planning under deregulation. Many airlines have based their planning on the idea that if they build a major hub, with large numbers of flights in and out of it, it will be very difficult for a newcomer to break in, as they will be able to match the wide network. This is the first-mover advantage in one of TedlowÂ’s propositions, not mentioned above. The limitations to this concept is that passengers prefer to take direct flights rather than those requiring intermediate stops. At Hartsfield Airport in Atlanta, Delta Airlines operates and it can claim to be the busiest single-airline hub in the world, with 600 daily departures. More than 20000 Delta passengers change planes in Atlanta each day. Each of DeltaÂ’s arriving and departing waves consists of over 50 aircraft, requiring all four runways to be used simultaneously for arrivals and then for departures. 14 DeltaÂ’s Mission Statement and Corporate Strategy Delta wants to be the “Worldwide Airline of Choice” and their strengths lies in the competitive edge of DeltaÂ’s people, customer service as the cornerstone of their company, a strong route system, outstanding operations and fleet and ethical and honest actions. DeltaÂ’s vision builds on DeltaÂ’s heritage and their vision results in sustained profitability that comes the opportunity for growth and advancement and the pride that comes from being part of an exceptional business organization. Delta has a Success Through Service training and that led to its achievement of a competitive advantage. Delta has built a legendary reputation for family-friendly, “deltastyle ” customer service. Employees are loyal and contented members of the “Delta Family”. Delta has also led the industry in customer satisfaction ratings, providing passengers with a consistent, high-quality flying experience. For example, Delta received the “2000 Grand Prix Customer Service Award”, whereby Teleperformance, a Parisbased customer relationship management company, honored Delta’s Online Customer Support Desk with the U.S. 2000 Grand Prix Customer Service Award, for superior email customer service support. Delta also took second in the T ransportation and Travel category for its telephone customer handling. DeltaÂ’s fundamental belief about service to people, customers and personnel, remains unchanged. Delta personnel treated one another as extended family and this concern is mirrored in the way Delta personnel treat customers. Delta hires at entry level, so thus, managers are able to handle problems of their staff with empathy since they have been through that before. There is a strong tradition of employment security in Delta. 14 Pat Hanlon, Global airlines : competition in a transnational industry, (Oxford : Butterworth Heinemann , 1996), p. 80 During economic slumps, extra staffing is redeployed into other jobs and creative options such as job sharing and voluntary personal leaves are also made available. Delta has a flat and thin management structure and engages in cross utilization and thus employees has a broader view of their company. Delta emphasizes a lot on the people side of the profit equation and thus, it has a strong compensation structure that acknowledges the people side of business and the value of experience and draws and keeps the best people on the team. Team work is inherent in Delta and everyone respects one another. There is empowerment in the job and employees are motivated to work harder and be more productive. The best measure of passenger satisfaction among U.S Airlines today is the number of complaint letters written directly to the Department of Transportation by consumers. Since 1971 when that reporting began, Delta has maintained the best overall record for passenger satisfaction of any major U.S airline per 100,000 customers boarded. “Delta knows the only way to achieve the goal of being the best and most respected airline in the world is to deliver excellent service, one customer at a time.” Importance of Information Technology Delta Airlines have exploited the challenges posed by the millenium bug to overhaul its obsolete IT infrastructure with leading-edge technology that will help achieve operational excellence and give a big boost to customer service and even contribute to revenue performance. The gate and boarding project which includes new computer systems and software, boarding documentation and procedures, is the cornerstone of the airlineÂ’s ongoing Airport Renewal program to modernize and standardized DeltaÂ’s ancient airport technology and physical plant. Not only is the system simpler but it greatly enhances DeltaÂ’s ability to recognize and regard its best customers or those needing extra attention. The system is tied to DeltaÂ’s customer database, and thus the customerÂ’s past history or possible dissatisfaction with DeltaÂ’s services could be established and corrected for in the customerÂ’s next flight. The systems greatest value will be when things go wrong and people wi ll be satisfied that they are handled well during those circumstances. Delta develops technology around process, rather than function. They have been planning and changing their technology around the customers, rather than the systems being functionally focused around reservations, airports and the Internet. Delta is ultimately interested in the “Customer Experience”. Delta cuts costs by $30 million per year, due to a standard technology infrastructure at all locations and thus expect to increase customer service significantly.15 Delta continues evaluating emerging technologies that may further increase its customer services. Conclusion As shown in DeltaÂ’s case above, Delta engages in information technology and now, they are able to focus individually on every customer, and increase their customer service and this is characterized by TedlowÂ’s fourth marketing phrase Ââ€" micromarketing. An airline is very service oriented and thus, consumers will not be confused in terms of numerous products emerging, but rather, they will be pleased by the excellent service they receive. Delta has also been a well-managed company, whereby employees are empowered and teams are used to facilitate brain-storming and everyoneÂ’s opinion is taken into consideration. Employment at the entry-level further enhances the ability to empathize with others working in other departments. Delta is also very customer-oriented and that totally encompass the marketing concept of putting customerÂ’s needs and wants first. Delta is able to compete globally and become one of the ‘big fiveÂ’ in America and has one of the busiest hubs in Atlanta. All this comes from sound marketing principles, a mission statement of being the “Worldwide Airline of Choice”, a total market strategy in the business, leisure and freight market segments. Delta has also gone into strategic alliances in SkyWest to further enhance customer service. Delta concentrated also on standardizing its operations through its technology infrastructure and this is part of TedlowÂ’s Phrase two where standardization is widespread. Delta also segments its markets into the three market segments and continues to serve its different market segments with excellent service and this is Phrase Three in what Tedlow comes up with. 15 King, Julia and Wallace Bob, â€Å"Corporate standards are key to Delta plan,† Computerworld, Volume 33, Issue 24 (Framingham, June 1999), p.16 The case on Delta has shown that focus on the customer is very important for any corporation to succeed. Management is also very important with the right corporate culture and structure instilled, and coupled with marketing strategies, can achieve a worldwide standard and accepted corporation. Bibliography Buzzell, Robert D. and Lecocq, Jean-Louis, â€Å"Polaroid France (S.A.),† in Steven H. Star, Nancy J. Davis, Christopher H. Lovelock and Benson P. Shapiro, editors, Problems in Marketing, (New York:McGrawHill, 1977): 191-213 Flint, Perry, â€Å"Being last is not always the worst thing,† Air Transport World, Volume 36, Issue 9 (Cleveland, September 1999): 68-69 Hanlon, Pat, Global airlines : competition in a transnational industry, (Oxford : Butterworth Heinemann , 1996). J. Paul Peter and Donnelly, James H., Marketing Management : knowledge and skills : text, analysis, cases, plans (Homewood, IL : Irwin , 1992). Jones, Patricia and Kahaner, Larry, Say it and live it: 50 corporate mission statements that hit the mark (New York : Doubleday , 1995). King, Julia and Wallace Bob, â€Å"Corporate standards are key to Delta plan,† Computerworld, Volume 33, Issue 24 (Framingham, June 1999):16 Shaw, Stephen, Airline Marketing and Management, (Malabar : Krieger , 1988, c1985). Spechler Jay W., Managing quality in America’s most admired companies (San Francisco : Berrett-Koehler Publishers ; Norcross, Ga. : Industrial Engineeering and Management Press, Institute of Industrial Engineers , 1993). Tarry, Chris, † Time to Break the Cycle,† Airline Business, June 2000: 95-96 Tedlow, Richard S., New and improved : the story of mass marketing in America (New York: Basic Books, 1990). Tedlow, Richard S., â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993): 8-35. Weaver, Nora and Atkinson, Tom, â€Å"Training for Success Through Service: How Delta Air Lines Does It,† in Zemke, Ron and Woods, John A., editors, Best practices in customer service (New York, N.Y. : AMACOM, 1998): 109-118

Wreck, Wreak, and Other [rek] Words

Wreck, Wreak, and Other [rek] Words Wreck, Wreak, and Other [rek] Words Wreck, Wreak, and Other [rek] Words By Maeve Maddox I saw this in an article about caring for a laptop: If you store your laptop in the vehicle for any period of time, keep in mind that the extreme temperature ranges within the vehicle could wreck havoc with your laptop. Its not the first time Ive seen the word wreck substituted for wreak in the expression wreak havoc. Both words have similar origins, but in modern usage they are pronounced differently and have different meanings. wreak [reek] v. to bring about, inflict, as in wreak havoc, wreak vengeance wreck [reck] v. to cause ruin or damage wreck [reck] n. something that has been ruined The Old English verb wrecan meant to drive, drive out, avenge. Old Norse had a similar word. In Anglo-French these words evolved into a noun, wrec meaning goods cast ashore after a shipwreck, flotsam. The word reckless has a different origin. The Old English word reccan (past tense rohte) meant to care, to trouble about, heed. From it came a noun, rece meaning care. A reckless person doesnt care what happens. The word reckon comes from another OE verb spelled reccan (past tense reahte). This one meant to expound, relate. One still talks about reckoning accounts, or, in a metaphorical sense, the Final Reckoning. I reckon is a dialect expression for I guess, I suppose. Then theres reek. reek [reek] n. a bad smell reek [reek] v. to emit a bad smell The Old English word rec meant smoke from burning material. Reek acquired the sense of stench in the 17th century. So, back to the words that inspired this article: the next time you want to wreak havoc, dont wreck your credibility by misspelling or mispronouncing wreak. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-EfficientConnotations of 35 Words for Funny PeopleHow Long Should a Synopsis Be?

Free Essays on Clara Schumann

Very often, the music of women composers is condemned to particular concerts â€Å"For Women Composers Only†. Rather than promoting their creativity, this practice gives the impression that women composers need special assistance, that their music is inferior, and that they require affirmative action. Instead, their music should be allowed to stand on its own, interdependent with music of men composers, especially their colleagues: those with whom they interact and share influence. Clara Schumann performed extensively and studied piano, voice, violin, instrumentation, wrote, and published music. Her playing was characterized by technical mastery, interpretation, and a depth of feeling. All her compositions date from 1853 or before, including twenty-nine songs, three partsongs, four pieces for piano and orchestra, twenty pieces for solo piano, and three piano concertos by Beethoven and Mozart. Only her love for her husband Robert Schumann surpassed her passion for music. Clara Schumann was as a champion and interpreter of the music of her husband Robert Schumann and Johannes Brahms, and was a direct influence on their music. Clara Schumann Clara Schumann was born September 13, 1819 to Marianne and Frederick Wieck (pronounced Veek), in the German city of Leipzig. Frederick chose the name Clara for his child, a name that means bright, or shining. From the time of her birth, Frederick made a decision that Clara would one day grow into a great musician, a virtuoso. Clara’s father was a music teacher, and in the nineteenth century, since there were no radios nor televisions, at night families would entertain each other with conversation, â€Å"parlor games† like cards or charades, and music. In a city with so many music lovers, an ambitious piano teacher like Frederick found no shortage of students. All day long, â€Å"proper† young men and women streamed in and out of the Wiecks’ house. Clara’s mother, Ma... Free Essays on Clara Schumann Free Essays on Clara Schumann Very often, the music of women composers is condemned to particular concerts â€Å"For Women Composers Only†. Rather than promoting their creativity, this practice gives the impression that women composers need special assistance, that their music is inferior, and that they require affirmative action. Instead, their music should be allowed to stand on its own, interdependent with music of men composers, especially their colleagues: those with whom they interact and share influence. Clara Schumann performed extensively and studied piano, voice, violin, instrumentation, wrote, and published music. Her playing was characterized by technical mastery, interpretation, and a depth of feeling. All her compositions date from 1853 or before, including twenty-nine songs, three partsongs, four pieces for piano and orchestra, twenty pieces for solo piano, and three piano concertos by Beethoven and Mozart. Only her love for her husband Robert Schumann surpassed her passion for music. Clara Schumann was as a champion and interpreter of the music of her husband Robert Schumann and Johannes Brahms, and was a direct influence on their music. Clara Schumann Clara Schumann was born September 13, 1819 to Marianne and Frederick Wieck (pronounced Veek), in the German city of Leipzig. Frederick chose the name Clara for his child, a name that means bright, or shining. From the time of her birth, Frederick made a decision that Clara would one day grow into a great musician, a virtuoso. Clara’s father was a music teacher, and in the nineteenth century, since there were no radios nor televisions, at night families would entertain each other with conversation, â€Å"parlor games† like cards or charades, and music. In a city with so many music lovers, an ambitious piano teacher like Frederick found no shortage of students. All day long, â€Å"proper† young men and women streamed in and out of the Wiecks’ house. Clara’s mother, Ma...